Our daughter has the power tailgate on her 2016 because it's a Touring model. I personally don't like it. On the 2023 models it's standard on the Limited and Touring models.
Also on the newer models, and update firmware 11" screens, when you start the car, the screen comes up with options including to DISABLE Start/Stop mode. Then goes to the regular 3 information display sections ( Top is widgets you pick like temp, date, MPG, miles to empty etc, Center is infotainment information including Navigation if ordered, music, apple carplay etc, and bottom is HVAC including dual zone temps etc ) there are buttons for individual temps, Defrost etc. Also some respond to voice commands to keep your eyes on the road.
The Crosstrek we have on order does not offer power tailgate ( I'm glad, daughters drives me NUTS ), and I plan to turn off a lot of eyesight options ( can't turn off Forward Collision ) and enable each as I MAY get used to them. Or NOT AT ALL as my wife said when she drives the car,