I agree with you that it looks like every other sudo-SUV out there. But Subaru has to do something, it doesn't have any vehicles that seat over 5. I know many people that wanted to get an Outback but ended up with a SUV, or a Volvo, or even the new Passat cuz they needed the extra two seats in the back. Subaru is about the only company that doesn't have a vehicle that seats over 5. The only probably is that Subaru is going to be the last on the market, hopefully it will be the best.