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Top 10 Honored Japanese Trucks, yay for BRAT


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Why do so many of those "top 10" have "except for ..." and "too bad about..." in their blurbs?

 

The T100 was way less truck than the standard "small" Toyota truck of the same era, or more precisely, not as much truck for the money. My boss and a coworker bought new trucks at the same time, the boss buying a Chevy heavy-half ton with crew cab and 4WD, and Brad the Toyota 4x4 V6 with crew cab. They started to compare specifications.

 

Payload on a 2WD Chevy was about 1800 lbs, less so much for crew cab, less so much for 4x4, and it included passengers. With 4 seats full, maximum rated load in the bed of the boss's truck was under 1000 lb.

 

The payload on the Toyota was 1500 lb, with no reduction for crew cab or 4 wheel drive, and exclusive of the weight of passengers. It got way better gas mileage, and was far more able off-road, and cost a bit less . And he still owns it. The boss has been through 3 trucks since then. He sells them before they cost him money in repairs, but the Toyota hasn't needed any.

 

No wonder the Japanese engineers didn't want to introduce the T100. What was the point? They were already competing head-to head with full-size pick-ups.

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