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Another example is Ford, the owner of Jaguar. Check out the back of some of the bigger Jags, the XJ I think. You can easily mistake it for a Mercury Sable. In one way this could be a plus for Jaguar, because when they were an independent company, they were not known for reliability, and I believe that has improved.

 

I wonder if the public in general researches their cars enough to know that what they are buying might be a 're-badged' something else. I know that Saab doesn't advertise that fact in their commercials. If most people buying the new Saab, knew that they could get basically the same car for thousands less, without the Saab front end, would they buy it? Regardless of the upgrades.

The rest of the recent SAABs are built on Opel Vectra or Omega chassis. If you did not know this, you have answered your own question. Don't think SAAB owners care: I had a 1969 SAAB 96 with a V4 from a Ford Taunus, and it didn't bother me.

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